launches new experience for Arsenal FC's fans launches new experience for Arsenal FC's fans

Official Betting Partner of Arsenal Football Club has launched a new reality matchday programme for fans and influencers using the latest AR technology to let them bring the players into their living room. This creative concept aims to leverage the leading Bitcoin sportsbook’s matchday rights with the Gunners digitally.

With most of the 2020/2021’s season games being played behind closed doors due to Covid-19, the AR programme, which redefine the fan experience by combining cutting-edge technology with its cryptocurrency expertise, is a way to allow Arsenal’s global fan base and the Bitcoin sportsbook’s customers to enjoy the magic of a matchday safely from their home. The initiative, which is a demonstration of’s constant drive to innovate, will be hosted on a private app and activated via influencers for the remainder of the season. This is the second virtual matchday initiative developed by creative and PR agency Fuse alongside the virtual reality stadium tours delivered with Southampton FC. “Across all of our Premier League partnerships this season, we have strived to use the latest in tech and innovation to try and bring a little bit of magic of matchday to the fans at home. We are lucky to have two Incredibles partners in Arsenal and Southampton, who have got fully behind this mission and helped us delivered some amazing work. We are thrilled to be launching this new AR programme with Arsenal and can’t wait to make the partnership even bigger and better next year”, said Tim Heath, Founder of the Coingaming Group.

We are always looking for new ways to connect and engage with our global fanbase and give them an incredible experience, whether that’s inside Emirates Stadium or in their own home. shares this attitude and approach and it has been fantastic to work together to deliver this new and innovative service to our supporters”, commented Arsenal’s Football Club’s Commercial Director, Peter Silverstone. “Everyone at the club is extremely excited to welcome all our supporters back to Emirates Stadium imminently, but until then this programme is an exciting and innovative way of bringing fans closer to the players and the action than ever before.”

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